Braun | Alarm Clocks and Wall Clocks | Minimalist Design

About Braun

The German brand Braun was founded in 1921 by Max Braun in Frankfurt am Main. It started out with components for radios and grew into household appliances. From the outset the name stood for functional, minimalist design combined with sound engineering. The brand name is now owned by Procter & Gamble and licensed out per product line. The alarm clocks and clocks form a line of their own, one that holds to the look of the seventies and eighties: classic models are back in production, with the technology of today.

Dieter Rams and Dietrich Lubs

Dieter Rams worked at Braun for forty years, more than thirty of them as head of design, and shaped the face of the brand. His best-known line is “Less, but better”. The clocks themselves came largely from Dietrich Lubs, who designed Braun's clocks and calculators within that department. Several of the current models go back to his AB series from the eighties, with the clear dial that makes the brand recognisable.

Analogue, digital or radio controlled

The analogue models have a quiet quartz movement, and on most of them the hands glow in the dark. Some clocks, analogue as well as digital, have a light sensor that notices when it gets dark and switches the light on by itself; on the others you press a button. Part of the collection is radio controlled: those clocks pick up the time signal for the Central European time zone and set themselves, including the switch to summer time. There are also wall clocks, a projection clock and a weather station with an outdoor sensor that tracks the indoor temperature.