Braun | Alarm Clocks and Wall Clocks | Minimalist Design

About Braun

The German brand Braun was founded in 1921 by Max Braun in Frankfurt am Main. In the beginning, they primarily manufactured parts for radios. Later, they began producing household appliances as well. From the very start, the brand has been synonymous with functional and minimalist design, combined with high-quality technology.
Today, the Braun brand name is shared among various companies, each focusing on different product lines. The alarm clocks and wall clocks form a separate brand that stays true to the classic aesthetics of the 1970s and 1980s. Classic licensed models have been adapted to modern times and technology and brought back into production. The timeless design is not only functional but also makes a beautiful statement in any interior.

Timeless Design

Braun’s products are characterized by their clearly recognizable design. For six decades, Braun has been creating products based on a sustainable design philosophy: quality, functionality, clarity, and timelessness are key values here. The collection consists of innovative products with a timeless character and high quality. Focused on the future and designed to last.

Braun and Dieter Rams

Braun’s design is inextricably linked to Dieter Rams, who served as Braun’s head of design for 40 years. He is regarded as the most influential designer of the 20th century. Many of his designs have become classics. He was also one of the first designers to strive to produce environmentally friendly designs. He believed that “design can and must continue to contribute to the protection and preservation of the environment.” His philosophy on design is best expressed in his most famous statement: “Less but better.” This applies both to the clean design aesthetic and to his pursuit of a world with fewer, but better, products.